Naked Wines have come up with an entirely original business model, where wine lovers can sponsor the makers of their wine, which cuts out the cost of marketing meaning that Naked Wines’ customers get a fantastic tipple for a far better price than the comparable bottle would cost in a traditional supermarket.
Wine lovers can sign up to this scheme, becoming what is known as an angel, or simply buy wine, either through a standard check out or through the auctions section on the Naked Wines.com site.
Naked Wines have embraced social media on their site, allowing customers to contact their wine makers directly, and even befriend them through the use of Facebook-style walls.
The quality of wine at Naked Wines is fantastic, but the overall experience of shopping with naked goes beyond a one off transaction. There is a genuine sense of community around the nakedwines.com site, with customers, staff and wine makers all sharing opinions on wines, making it a lively and interesting resource for wine lovers.
To get involved, follow the link above and save £40 with this Naked Wines voucher. Cheers!