About Us

Why use Wine Deal Finder?

We all hate to miss out on a good deal, but not everyone has the time to search through all the offers that are available. At Wine Deal Finder we do this for you, sorting the wheat from the chaff to bring you great wines at great prices. We’re completely independent too, so you can be sure that each deal has been chosen for its quality and value alone.

How does it work?


We scout every wine deal, every week, from hundreds of retailers, ranging from all the major names to the tiniest merchants. We ruthlessly weed out the deals that are too good to be true, and will always flag up the wines that are great value, whatever their price.

We try to cover them all, but if you see a good deal that we’ve missed, please email us at editor@winedealfinder.co.uk and get yourself mentioned on the website!

Why do we do it?


Having worked in the wine trade for years, it’s always amazed us what the supermarkets get away with. Wines advertised as “Half price – was £7.99 now only £3.99!” are often a con. In many cases, these are worth £3.99 to start with, and have only been increased to £7.99 to allow the supermarket to claim their discount. Sometimes they will only be available at the full price in one store nationwide for a couple of days. That’s all it takes for them to be able to advertise the ‘discount’ rate.

So, we’ve decided to do something about it. Our site tells people which of the deals are genuinely good, and which ones should be avoided at all costs.

The good news


There ARE loads of good deals, if you know where to look. Not all of the big discounts are con-tricks. There are good reasons why retailers have to discount good quality wines. Sometimes they just get it wrong and have too much stock. Sometimes they just forget to put up the prices when everyone else does. And sometimes they use wine as bait to get you to buy other products where they do make their money.

Can you trust us?


We don’t accept advertising or commission from retailers. Instead, we make money by charging retailers for clicks. So the only way for us to build a business is to look after you, our customers. If you keep finding good deals through our site, you’ll keep coming back. That way everyone’s happy! And even if we do find a deal that is really good, and the retailer won’t link to us, then we’ll still list it.



Drink Responsibly